Pricing strategies and bots

From an intriguing post by Carlos Bueno: How Bots Seized Control of My Pricing Strategy:

we have a delightful futuristic absurdity: a computer program, pretending to be human, hawking a book about computers pretending to be human, while other computer programs pretend to have used copies of it. A book that was never actually written, much less printed and read.

The mind reels.

If this happens to be the first time that you've thought about pricing bots, drop everything else you're doing and go read Michael Eisen's great essay: Amazon’s $23,698,655.93 book about flies.